Abu Dhabi - FDI Events (India)

Events

Wavteq worked with Abu Dhabi Department of Economic Development to organize in full “Abu Dhabi India Week” (February 2018), which included organizing two major FDI events in Mumbai and New Delhi and organizing a B2B and G2B meeting program.

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Key Deliverables

  • Events Investor Recruitment–recruited 160 delegates to attend the two events
  • B2B Program–Setup 60 meetings with Indian firms for ten Abu Dhabi companies
  • G2B Program–Set up 100 meetings with Indian firms for 25 Abu Dhabi public sector organizations attending India Week
  • Media, PR and Marketing-Provide Audio visual, interactive and technical set-up & support; roll-up for the registration, events brochure,badges/name cards and other related printing costs; Photography; and Marketing materials and other content development for the events
  • Event & project management-Provide event management services including the organization and operational management of the two Events and the B2B and G2B meeting program

Marketing / PR

Social Media Marketing

Wavteq's Marketing team launched asocial media campaign in the build up and throughout India Week. This consisted of relevant, relatable content which created a ‘buzz’ around the event and boosted engagement with the AbuDhabi brand. Abu Dhabi India Week took place in January 2018.

Wavteq's social media marketing campaign provided positive results (results based across all channels)

  • The events Twitter hashtag(#) ‘trended’ on each day of India Week – 6th highest in India
  • 2M+ Tweet impressions
  • 10,000+ profile visits
  • 100+ new followers
  • 500 + website visits

Social Media supporting the following results:

  • Events Investor Recruitment–160 delegates attended 2 FDI events promoting Abu Dhabi
  • B2B Program–60 meetings with Indian firms for 10 Abu Dhabi companies
  • G2B Program–100 meetings with Indian firms for 25 Abu Dhabi public sector organizations attending India Week
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Project Highlights/Achievements

  • Reliance Industries is setting-up a $100 million manufacturing plant in Abu Dhabi, with the India Week enabling Reliance to have strategic meetings with key government organizations and free zones to make the investment happen
  • Several trade deals were announced between Abu Dhabi and Indian firms facilitated by Wavteq including between Anarock and Aldar Properties (View Source)

Project Lead

Aoife Clarke (Senior Manager, UK Lead Generation, Wavteq)