FIPA Tunisia – Sector Propositions and Investor Targeting (Cross Sector)

Value Proposition

Wavteq developed 4 sector flyers (Aerospace, BPO, Auto-components & Agribusiness) on behalf of Invest Tunisia (FIPA) as part of a World Bank funded program to attract FDI to Tunisia, 100% led and delivered by Wavteq. From this project there was 2 confirmed investment successes including; an automotive plant from China’s largest auto firm and a tech investment by a Canadian firm.


Key Deliverables

  • Adhering to the client's brand guidelines a template was created using Adobe Illustrator & Photoshop
  • Liaised with the client marketing teams
  • Gathered comparative benchmarking data
  • Trained FIPA on how to attract FDI and lead generation
  • Delivered an FDI Seminar in Japan for target investors
  • Deliver FDI Road Shows to China and Canada
  • Organised in full FIPA missions to each country
  • Accompanied FIPA to meetings
  • Prepare an action plan for follow-up of prospects and for capacity building of FIPA

Project Highlights/Achievements

  • SAIC announced in September 2018 an auto plant in Tunisia as a result of our lead generation progrom - (View Source)
  • Momentum Technologies from Canada announced an IT outsourcing office in Tunis in April 2019, which a target company visited during the road show we organized to Canada - (View Source)

I would like to take this opportunity to extend our appreciation to the Wavteq team for bringing FIPA Tunisia to SAIC in May in Shanghai. The meeting was informative and productive which would be useful and helpful for us when we consider the location for our future plant in African countries. Many thanks for the good work and we look forward to working more closely with you and Tunisian government in the near future

Wang Haifeng, SAIC Motor

Project Lead

Scott Bryan (Senior Partner, Strategy & Consulting, Wavteq)