Invest MV Sector Lead Generation (Food Ingredients)

Lead Generation

International Investment Services GmbH (IIS), a joint venture with Wavteq, worked with Invest Mecklenburg-Vopommern (MV) to conduct lead generation globally to identify potential investors in the food ingredients sector.

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Key Deliverables

  • Conducted detailed research to identify high potential subsectors including alternative (insect, plant, cultivated) protein, organic agribusiness, fibres, natural flavors & natural colors & fatty acids.
  • Identified and conducted outreach to 350 companies in target sectors
  • Attended Vitafoods Europe 2018 and targeted 100 companies resulting in 4 company meetings with decision makers of the targeted nutraceuticals sub-sector resulting in one short-term investment lead and 3 long-term relationships.

Project Highlights/Achievements

  • To date, 6 client approved leads have been generated

Project Lead

Scott Bryan (Senior Partner, Strategy & Consulting, Wavteq)