Career Opportunity: Lead Generation Manager, North America

Position: Lead Generation Manager, North America

Type: Full Time Permanent

Location: US or Canada

Salary: Competitive

Job Purpose

Desk based research – working independently to analyse and assess corporate expansion potential of companies based on KPIs.

Desk-based outreach – this involves cold-calling so you must have tenacity and resilience, a great phone manner and the ability to think outside the box to get companies interested in your pitch. LinkedIn and email campaigns also key channels of engagement with companies.

Project management and reporting – over and above the actual leads we deliver, projects need both strategic and operational support in terms of planning, resource management, monthly reports, regular client calls etc. We need our team to be process driven, capturing activities on our CRM and committed to turning around high-quality updates / reports / trackers that illustrate to the client that we’re delivering on their projects.

Event attendance – you will be required to attend industry trade shows on behalf of clients and to enhance our intelligence and contact-base in key sectors such as fintech, cyber security, transport and logistics, or banking and professional services. To deliver results here, you will be friendly and engaging and able to pique the interest of decision-makers in our client’s offer.


Main Duties and Responsibilities:

Based in US or Canada and reporting to the Vice President of LG, North America. This full-time position involves the following:

  • Use a range of business intelligence sources to create a target list of expansion-oriented companies from sectors the client has designated
  • Generate interest among companies in the client’s location and move those with “warm interest” through the sales pipeline to secure meetings and / or leads as required by eliciting key pieces of information from them on their planned expansion and then setting up an engagement with the client
  • Develop and maintain a diverse corporate, government and intermediary database to support your outreach work; leverage your existing networks for the same objective
  • Communicate the mission and vision of our clients to the corporate and SME community and be able to clearly articulate the “offer” in key areas such as labour and other operating costs, tax credits and financial incentives, R&D/ university facilities, and regulatory landscape
  • Ensure 100% usage of Wavteq and/or the client’s CRM systems to record and report on contract progress; manage reporting outputs in a timely manner to ensure all contract deliverables are adhered to.

Personal Attributes & Experience

  • Relevant experience in economic development: 2-3 years minimum
  • Business development experience in the North American region.
  • Confidence and experience in contacting and engaging with senior corporate decision makers across major international markets
  • Proven results in closing deals and achieving sales or delivery targets
  • Adept with using social media and knowledge of e-marketing techniques e.g. mail merge / webinars
  • Flexible and adaptable with the aptitude for handling different projects simultaneously
  • Self-motivated and ability to work in both an independent setting and a team environment
  • At ease working in an international setting and across time zones
  • A passion for international trade & development
  • The ability to speak multiple languages would be an advantage for this role.


The remuneration package is based on experience and track record and will include a competitive salary with significant opportunity for growth.

Apply Now

If you feel that you have what it takes to support Wavteq in delivering the best service, we would love to hear from you. Please send a CV and cover letter, including salary expectations to


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