WAVTEQ China success case study Back to successes
Changan is one of the biggest state owned car manufactures in China. It has nearly 50,000 employees worldwide.
WAVTEQ China team met the company in 2013 and discovered that Changan planned to establish a permanent R&D Centre in the UK. We introduced Changan to Marketing Birmingham emphasizing the strength of the automotive sector in the region.
In November 2013, WAVTEQ organized a senior delegation from Birmingham City Council to meet with Changan at their HQ in Chongqing.
WAVTEQ then assisted in formal discussions with Changan, including translation support and provided professional advice at each stage. We also organized the first site visit of the Head of Changan UK R&D to visit Birmingham and meet with Marketing Birmingham.
In early 2016, the company started up operations leasing 24,000 sq. ft. of space at Birmingham Business Park. Over 110 R&D jobs are being transferred to Solihull with further growth to 300 jobs and 80,000 sq. ft. by end of 2016.