Does my organization really need a CRM?

By Deanna Morrow

In the last year “working from home” and “remote working” have become a universal reality. Even in our world of business attraction and promotion, the common thread which has allowed us to facilitate meetings with people in countries thousands of miles away, conduct virtual site visits, virtual trade missions, host and attend countless webinars, and more, has been technology.  

Indeed, there’s no denying that the technology we use to conduct business has evolved rapidly over the last year, and yet, there still seems to be a collective pause when the acronym “CRM” or term “customer relationship management system” is spoken. What is it that causes even the most tech savvy and forward-thinking professionals to cringe at the thought of updating a contact record or logging a task in a CRM? 

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In other words, the question on everyone’s mind remains... Do we really need a CRM [hint: the answer is yes, always YES!]

💡Sign #1 

You’re working on a large economic development project and need multiple people to contribute details in one place (i.e., meeting notes, the original RFP response, and the ability to assign tasks to various team members). Even if you are a one- or two-member team, streamlining your process by having one place to track and mange leads will save you a significant amount of time.

💡Sign #2

It’s Friday afternoon and your Executive Director or a board member request a report for their Monday morning meeting, but it takes hours to compile the report because you have to reconcile multiple spreadsheets or follow up with team members one-by-one because no one actually keeps any of the spreadsheets up-to-date.

💡Sign #3

When someone leaves or retires from your organization you notice you’re missing key project information, even if the project manager left you with copious paper notes. Conversely, when a new person joins the team, there isn’t one place for them to view or analyze trends for past projects or identify key company contacts, which can be especially frustrating for an aftercare or business retention and expansion manager.

💡Sign #4

Finally, with most everyone still working from home, you’ve come to realize the importance of having your highly sensitive economic development project data hosted on a secure, cloud-based SaaS platform, instead of emailing a file back and forth to co-workers.


 

Do these signs sound all too familiar? Prior to the pandemic, when your team worked in the same office, you may have been able to track your economic development leads on a shared spreadsheet, or even share updates verbally in a meeting but thanks to an on-going global pandemic the way we do business is evolving at an unprecedented speed. In fact, I would argue there’s no better time to transition to and invest in a CRM.  

Amplify - A CRM Built for Economic Development Organizations

Wavteq Amplify is the investor development solution designed by economic development experts.

Do you want to stop tracking projects in or in a notebook, but perhaps do not know where to start? 

As experienced lead generation specialists, our team not only appreciates the intricacies of the economic development lifecycle, however we are here to help you implement a web-based CRM that is both cost-efficient and fully customizable to meet your organization’s unique needs.

If you’d like to learn more follow along as we share CRM tips and industry specific best practices. Or if you have a question or a CRM story, click here to share and possibly be featured in a future post! 

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